Part One: a bit of history

Columbus - Elizabeth I - Raleigh - James I - Charles II - 1700s - 1800s - Victoria - WW1 - WW2 - Korea - Surgeon-General

• INTERPOLATION ON ADDICTION
  • definitions
  • comparisons
• PIX: the smokers kit

  • tobacco boxes - early pipes

Part Two: the golden decades

the turkish dream - fags for flappers - a drag in the depression - hail the havana

• INTERPOLATION ON LAW
  • nanny states
  • alcohol escapes
  • bugger anomalies
• PIX: the beautiful ads

  • the gay nineties - a new century - twinkling twenties - hurray for hollywood - never alone in the sixties

Part Three: changing attitudes

smoker as top dog - the rise and rise of ash - schizoid governments - seeing the trees in the forrest - whose freedom

• INTERPOLATION ON PERSPECTIVES
  • caffeine
  • heroin
  • cannabis
  • nicotine
• PIX: smoky movies

  • Lumiere - Fritz Lang - Thin Man - screwballs - voyager, now and then

Part Four: a bit of business

home-grown - international trade - growth of multi-nationals - worldwide conglomeration

• INTERPOLATION ON WAR
  • no fags, no win
• PIX: art and objects

  • lighters - cases - paintings - smoking concerts

Part Five: a bit of science

combustion technology - absorption - constituents - additives - physiology - toning down

• INTERPOLATION ON HEALTH
  • cancer
  • ventilation
• PIX: antagonism

  • ASH posters - government propaganda - cartoons

Part Six: a little sociology

excess behaviour - habituation - why - who - where

• INTERPOLATION ON PROMOTION
  • sports
  • cards
• PIX: incentivisation

  • motor racing - snooker - cards - promotions

Part Seven: whither?

the future

• INTERPOLATION ON RISKS
  • perceptions
  • experiences
• PIX: packs

  • forgotten brands - who’s sorry now

Index

On the left is a possible contents list - and here are a couple of possible covers...

...and this is one of the ads we may feature